SELECTED SAMPLES

I've got a cornucopia of projects to share, a mix of ongoing endeavors and standout one-offs. This is just a taste, as I'm constantly fine-tuning and adding to my portfolio. If any particular piece catches your eye or if there's something specific you're in search of, I'm all ears. Let's dive into the details together – I'd love to chat about any projects that pique your interest or explore any specific needs you have in mind.

Looking forward to our conversation!

CRM: General motors, Verizon, starbucks

The deal: Over the past decade, I've dedicated myself to relationship marketing, finding fulfillment in the dynamic challenges, creative aspects, and the tangible ROI it brings. I thrive on the ability to directly impact a client's bottom line, leveraging analytics to fine-tune communication strategies. My versatility extends across all CRM media channels, be it digital, email, video, or print, seamlessly complementing my expertise in content creation.

What you do?: I collaborate with various clients, engaging closely with the strategy, account, and, most importantly, the brand group. My focus is not only on creating the most engaging communication but also ensuring it aligns seamlessly with the brand and meets the objectives.

healthcare

The deal: For several years, I've been immersed in projects within the healthcare industry. I relish the challenges it presents, thriving under the constraints of strict rules. Crafting creative solutions to achieve our goals has become my forte in this dynamic and vital sector.

What you do?: Generally speaking, I have worked on TV, Print, OTT, OOH, Social and everything digital in the healthcare space.

NATIONAL PEANUT BOARD

The deal: The National Peanut Board sought a social campaign to spotlight peanuts, with a primary focus on promoting peanut butter.

The idea: We spearheaded a captivating campaign urging people to "Play with their Food." This social initiative emphasized that "In-between treats can be so much more than a solitary snack." By positioning peanut butter as the catalyst that unites families, we transformed snack time into a delightful occasion for family fun. Through an array of imaginative snack creations, our aim was to inspire families to break free from the mundane and infuse an element of playfulness into their culinary experiences.

What you do?: I creative directed and, worked on concept as well as help with creating art assets.

Owens-corning: the panther’s touch

The deal: Owens Corning was introducing a new product called Pure Safety®. The comprehensive campaign spanned across TV, print, OTT, in-store signage, posters, in-store demonstrations, and digital channels.

The idea: Given the rarity of Pink Panther appearances, we seized the opportunity to collaborate with Owens Corning, infusing the same "swagger" seen in the iconic cartoons into every facet of our work. Partnering with MGM, we even crafted a lively, "Shaft"-inspired song, injecting a sense of fun and excitement into the entire project. It was a joyous experience from start to finish!

What you do?: I provided creative direction to the team and took on the hands-on role of creating and designing every element of the campaign. Collaborating closely with my writing partner, Mike Oxner (fun fact: we sang a "Shaft"-inspired song, penned by Mike, to secure the project), we covered the spectrum — from TV and print to signage, online content, in-store displays, interactive experiences at end caps, and even radio spots.

weber grill Experiential

The deal: Home Depot aimed to boost in-store grill purchases, addressing a 13% conversion rate. They partnered with industry leader Weber Grills to craft an impactful display and Point of Purchase (POP) strategy, enhancing the initiative.

What you do?: I concepted, designed and created the 3D Art. as well as the collateral.

CHEVROLET TIMES SQUARE

The idea: Taking time back to Times Square, we conceived a unique idea: a Glockenspiel-inspired clock. Amidst digital billboards, our concept featured characters engaging in lively performances at intervals. The Chevy clock, a highlight, showcased two characters honoring the working person by repairing the logo every 15 minutes after its descent.

How’d it go?: Teaming up with Disney for design and Universal Studios for execution, we created an 80-foot animatronic clock at the heart of the universe. It became a captivating focal point, especially during New Year's celebrations. This project is close to my heart—a constant reminder to challenge myself, reinforcing the belief that anything is possible with the right team and confidence.

What you do?: I creative directed and designed, animated and worked with Disney to develop the look.

Carhartt

The deal: Carhartt sought a clever approach for a one-month "under construction" message on their website, engaging customers in a creative way.

The idea: We transformed the site experience for our rugged, outdoor-working customers by letting them interactively demolish it to introduce the new design. The success was phenomenal, doubling online sales in a month and earning Carhartt's digital team a budget boost. Responding to retail store demand, we launched a "Find a Dealer" social and online media campaign, achieving yet another success.

What you do?: With a team of three—Creative Director, ACD (myself), and a developer—I personally designed the site and crafted a rapid prototype. Notably, Carhartt opted out of a digital campaign, leaving me to illustrate most elements in Photoshop without a budget, a challenge that turned out successfully for them.